The Five Basic Essentials of Great Website Promotion Start With Excellent Web Design

To cut right to the chase, there are five prime factors in determining a web site’s success or failure. These elements are greatly overlooked by all the tech gurus out there who espouse complicated theories about using the exact keywords and Meta tags in your main page to guarantee a great placement on Google or Lycos.

But what they are missing out on is the fact that you need a great web site foundation to build on first before you can even begin to think about that #1 ranking in Google that will allow your web site to rake in thousands of dollars per day in AdSense revenue. Let’s go over five basic key steps you will need to develop that very important foundation for your online business or blog site to succeed before you can launch a serious web site promotion campaign.

This topic has been written about many times over, but it is important to discuss here as well. Your overall site topic or subject must be popular enough with the general internet public so that it can one day make enough money to sustain itself, so be sure you actually love the topic you have designed your site around. Why do you need to find a topic that holds your interest and is popular enough to attract thousands of visitors per day? Because of the fact that you will have to spend a LOT more time with the web site than you ever thought possible going in to this new venture.

Building and sustaining a growing web site takes real tenacity and burning ambition to not only write for, but to go out in cyber world and promote for hours on end every single day. The best way to start this promotion of your site that will end in success, is to generate compelling content so others will see your topic through your eyes only, and nobody else’s. That’s the #1 way to get great word of mouth about a site. And great word of mouth is worth more than a million dollars in lottery tickets as far as insuring your web site’s ultimate success.

A really lousy written main home page is the single biggest site killer there is as far as pulling web subscribers to your site goes. Nobody likes to take the time and effort to figure out exactly what you meant by the phrase “She was ‘gripeeing’ about the fact that her boyfriend had no money left to spend on her after paying for movie tickets”. See how that sentence makes no sense? How about this one: “She was griping about the fact that her boyfriend had no money left to spend on her after paying for movie tickets.” Now you can see how just one word that was misspelled can drive a reader crazy when trying to figure out the context and meaning of a sentence.

You don’t want a web visitor to your site to feel any frustration in trying to understand what your great content is espousing, so by all means, spell check EVERY sentence and phrase you put on all of your pages before uploading them to your main site. You must also make sure that your content flows along nicely with a heading and sub-heading at the top of all paragraphs to make the content more web-friendly to generate a lot more subscribers to your web site.

By being accessible, I mean that if your site has a category listing called “Top Blog Tips”, when the web viewer clicks on that listing he must be taken directly to the top of that paragraph to read the article, and then he must have the ability to click on another category and go to the top of that article page just as quickly. Internet users are very twitchy when it comes to reading web pages, so you must design those pages to be quickly navigable for all of the impatient web readers out there, or pretty soon you won’t have a web site to promote to anybody anymore.

Bad links are very prevalent in a lot of lousy web site designs being built today. The web designers usually chalk up bad links as the “other guys” fault, so they just move on to designing the next page. Bad idea. By leaving a broken link on one of your main content pages, that sets up a very bad professional image in the mind of your web visitor. A really good site maintenance schedule for your site is a great idea to eradicate this major problem.

There are a lot of free software programs out there that allow you to check for all broken links on your site automatically. You can use this on a weekly schedule to scan all of your pages for broken links, and then when you find one, just delete that link and find a similar one to replace it with, or just get rid of it altogether. Believe me, you’re a lot better off without it.

Not everybody out there has a cable modem or a dsl line that they can access for quick web pages, so don’t assume that your own web site pages will load at the same quick speed for everybody else that will be viewing your web pages. Being aware of that fact is the only way for you to make sure you don’t put a lot of unnecessary banner ads, different font types or sound files on your main web pages that will slow down the people still using slower connection speeds.

Adding those mostly needless items will lead to a mass exodus of thousands of visitors to your site who might otherwise stick around and generate hundreds of dollars in revenue per month for your online business.

When you do add a visual or audio enhancement file to your site, always ask yourself if it’s worth the risk of slowing down a few hundred people for just so another “Hostel” movie banner can be seen in full animation mode on your horror movie page in the cinema category of your web site . In the long run, you always want to make the majority of visitors to your site happy, or the time and money you used for site promotion will have been all for nothing.

Different Trends in Internet Marketing

Internet marketing is the idea of business marketing which utilizes the internet. Getting inside the idea of marketing through internet and looking at how it works may be considered as quite complicates since internet is ever-evolving and therefore subject to huge changes. Internet marketing is a hot trend in the industry right now since a lot of internet marketers think that internet is very competitive and so they turned their local markets to sell internet marketing services. Internet marketing tips are famous to help marketers with their business

Almost all people are spending their time on the internet daily. The reason is that internet offers convenience and the ability of the internet to help tasks completed. It has also allowed all kinds of business to be presented with just a point and a click. People will no longer have a trip in the car to complete their tasks. Thus, relationships are rising on the internet and the speed of internet exchange has soared into the trillions of dollars.

To promote your online business, just follow the helpful marketing tips for you:

• Set your goals and define your purpose before taking action.
• Learn how to use and promote your business through email marketing. It’s the best way to attain customers and connect with them.
• Make your niche market you focus. Decide an online marketing strategies on it. Study the condition of your niche and select a suitable campaign to go with.
• Request for an advice from an internet marketing expert. If you are fresh to internet marketing, ask opinion from an internet marketing coach. A marketing specialist can study your website and give you internet marketing tips on how you can effectively optimize your search engines.
• Make your own marketing list using a business website. Include a “SIGN-UP” or “Subscribe” button on the page where visitors can easily see it. Encourage people to sign up and offer them newsletters or freebies.
• Write and post informative and original articles. This is an effective online marketing strategy. Distribute the articles to online article directories to create one way links. Be sure to include URL to your website in the Author Resource Box when distributing.
• Give freebies and make a contest from time to time. People love this!
• Begin a blog. This is a very good way to personally interact with your prospective and old customers. Link and place your blog’s link on your website for easy access.
• Offer a free e-books. This is effective way to put up your mailing list. Just request an interested reader to give their email account for them to receive the e-book for free.
• Ask for two-way links. This can be easily done by contacting webmaster and owners of the blog to offer an exchange links with them. Choose the quality websites or blogs that match your business.

Do You Really Want to Start a Home Based Business?

It takes special skills to become a successful network marketer or home based business owner. Many individuals want to start an opportunity, but never really know how to get started or where to get the information. It would serve you well to ask yourself a few questions to determine if you should start a business on the Internet.What network marketing or work from home business gives you is the freedom to be independent and to rely on your individual drive, motivation and determination. You need to be passionate about working for yourself and being the boss. You must be tenacious in your quest to start a home business on the Internet. Here are a few questions that should help you decide whether or not you really want to start a business on the Internet:o Do you like the idea of being able to choose when and where you want to work, how long you want to work and what you wear to work? If this appeals to you, then a home based business is definitely for you.o Do you become excited about knowing you can start a business for less then a few hundred dollars and in some cases for free? If yes, there are lots of great opportunities waiting for you to investigate.o Do your eyes light up and you want to jump and shout when you discover that you will be allowed tax advantages? Then there is no question about it, a home business venture is a winning ticket for you.o Do you have a fear of technology; working on the Internet using websites, using HTML code, emails, understanding search engine optimization and constantly learning new skills and advances made on the Internet? If yes, then you will have a difficult time starting a business on the Internet. If you can overcome that fear and be willing to educate yourself about computers and the Internet, your chances of success are greatly improved.o Finally, are you self-disciplined, motivated, patient and willing to work hard? If yes, then put those principles into action and your success will follow. If not, then it is best that you keep your traditional 9 to 5 job and if you don’t have one, I wish you good luck. There are no short cuts to success. Clearly, all of the benefits that a successful home based business provide, it still relies on the amount of time, effort and dedication you put forth in order to succeed. Always keep your eye on the prize; see the target, then hit it.These are just a few of the questions to ask yourself to determine whether or not a business on the Internet is a good fit for you. You can probably come up with a few more questions to ask yourself.So now the grand question is; do you have what it takes to succeed? Are you willing to accept the challenge and secure your financial freedom? The decision and choices are all up to you. The Internet has made it easy for you or anyone to start and build a profitable home based business that will take care of you and your family now and into the future.

Online Home Based Business Tips – Who Can I Trust?

One of the things people love about running an online home based business is that they don’t have to answer to any boss neither do they have to worry about any one. Sadly, that is not completely correct while you don’t have to worry about the boss hovering over your neck. There are situation where you will have to rely on others to get some certain task done. When you find yourself in that kind of situation who can you trust? Keep reading this online home based business tips for more information.Perhaps you might be wondering when you would ever have to depend on someone to get some certain things done when you are in business for yourself. Well, what about your site? Was it not hosted by a hosting company? What about the affiliate programs you are promoting? Did you create the products yourself? How sure are you, the affiliate company won’t vanish with your commission.What if you do own a site and take payments for your own product? Can you trust the payment processor you are using? How sure are you they won’t yank your account from you without any reason. What if you didn’t create your site yourself? Can you rely on that person to be there when you need to make some modification? I am sure you now know where am heading. No man is an island. When you are running an online home based business you are always depending on somebody for one thing or the other.Now the question is who can you trust? If you know somebody personally perhaps it’s a great place to start. Ok, what if you don’t know anybody? Does it mean you can’t do a business online?If you decide to go with a total stranger there are some things you need to put into consideration. A company/site that has been in business for almost a decade is less likely to screw you up.Thou that do not mean business that was setup three months ago can’t deliver on promise. Longevity in business is always a big plus though not a 100% guarantee.Secondly there are referrals. What do users have to say about the service? Looking for reviews of a product or service before purchasing it is very important. If everyone is saying positive things about the business, then there is a pretty good chance that it won’t disappoint you.Unfortunately there is not a guaranteed way for you to prevent yourself from getting a raw deal. In some cases, a reputable company can drop the ball but they are still much safer than Joe Blow who just sprang up a few days ago.I hope you find this online home based business tips helpful.Best Wishes,John Benjamin

What Makes Home-Based Business the Best Choice?

More people are choosing a home-based business as their option for work. Reports show that the number of home-based businesses continues to increase at an incredibly fast rate. Those people who are keen to get into home-based business actually come from all age group. Why do people choose to work at home than in an office? Below are some common reasons people give for choosing a home-based business.* Saves commuting time
Most people who work outside the home commute an hour or more everyday. If you work at home, you can save commuting time. The commuting time can be used for some other tasks. Furthermore, you can avoid being caught in traffic jams during peak hour rush. Sometimes, you risk being late for work because of the delay. This could cause a lot of stress and strain on you.* Saves commuting costs
If you work at home, there is no need to travel to office. Hence, you save commuting costs. You can use these savings for other things e.g. business, personal stuff, etc.* Spend more time with the family
Many working parents often complained that they have no time to spend with their children. They have to leave home for work very early in the morning and sometimes come back late at night. Some of them complained that they have to miss their children’s school activities because they are not able to get away from work. At times, after they have planned to go with their family for holiday trips, they realized that they are unable to take leave due to heavy workload or urgent meetings to attend.* Need to take care of elderly parents
Some women have elderly parents at home to take care and working in a full time job at the office does not allow them to do that. There are times when the elderly parents are not feeling well and need more care, these women have to struggle to cope with work and care giving.* Low start-up costs
The amount you need to pay to start a business at home will certainly be less than starting a business outside your home. If you start a business outside home, you need to pay for the cost of renovating an office space in a commercial building, purchasing interior furnishings, installing a telephone line, etc. All these costs will add up to a huge sum. A home office only requires a small space in the home and the cost of renovating this space is low.* Low running costs
Many people cited low overheads as the main reason for running a home business. There is no rent and the cost for utilities is low. The savings can be counted as profits and used for investing in the business.* More flexibility
Running a home business gives you greater flexibility in your time schedule. You have more freedom to prioritize your work and family commitments. You can take time off from work whenever you want. You can choose to pay a visit to a sick friend or relative, take a short break whenever you need it, or attend to a family crisis when it arises.* More relaxed work environment
If you work in an office outside your home, you need more time getting ready to go for work. Sometimes, you need hurry in order not to arrive late at the office. However, if you work at home, you spend less time getting ready for work. You can have your breakfast leisurely and at the same time read the paper. There is no stress and no hassle. Besides, there is more tension in an office environment where you can hear phones ringing, colleagues talking, staff rushing for meetings, etc. Working at home is different, as the environment is quieter and more relaxed.The above reasons explained why many people choose a home-based business as their option for work. As you can see, there are many advantages in choosing this option. As more and more people realize these benefits, the number of home-based businesses will continue to rise. Please visit Work From Home [] to download FREE resources to jump start your online business.

Global Domains International Business Opportunity – Ezine – Solo Ads

Among the highest rated work from home program, the Global Domains International Business opportunity is one of the most lucrative and successful. This is a multi level marketing initiative which requires you to market one of the most popular and fast moving products – domains. Every business, every service, every art, every individual is today looking to buy domain space.

For every referral you bring in, you will get $1 deposited into your account every month. For a minimum of five referrals, you get $5 a month. As your downline start building a network of referrals, you get $1 for every person introduced by them. For example, if five of your downline refer five people each, you will be credited automatically an amount of $25 into your account every month.

However, you require some smart marketing to convince target, niche prospects about this most wonderful scheme. Ezine/solo ads are a wonderful method of explaining the benefits of forums global domains international to prospects. The first step is to create a professional and content rich website. The website must detail every aspect of your business in a clear and crisp manner in such a way that the reader does not have any doubt about the effectiveness and lucrative possibilities of the global international domains opportunity.

The next step is marketing your domains. Ezine solo ads are an excellent and effective marketing option. These ads are usually of 500 words and all ezine subscribers receive a copy of the ad. The most important factor here is that solo ads are sent separately and are not combined with other ads or matter which may distract the reader’s attention. Therefore you are ensured of a huge subscriber base where hundreds and thousands of people view your ad thereby enhancing your sales tremendously. You may have to however invest a little more on solo ads on ezine to promote your MLM Global International domains. The returns here are however assured if you ensure the ads are effective and are designed in such a way as to avoid spam filters.

Displaying your solo ads on ezine ensures interest from loyal ezine customers. Prospects are more likely to trust your services or products as they are advertised on a reliable source. Generating more prospects mean more business enquiries and sales and subsequently more profits.

The main trick here is to write effective, informative and punchy ads that make every reader sit up and take notice, in fact, take immediate action. Making use of an ad tracker is an excellent way of keeping track of visitors to your ad, especially if you have advertised on different ezines.

Subscribers can be skillfully navigated to the name squeeze page. This will ensure long term subscriber base and not just short term, one time sales. Make use of this wonderful marketing opportunity to promote your Global international domains website and lure a huge number of prospective customers and ensure maximum sales. You are very close to being a successful home based business entrepreneur.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.